Home » Press Media » Clothing And Footwear News » Mens Clothing » Ethical Clothing Increasingly Competing With Mainstream Fashion
ETHICAL CLOTHING 'INCREASINGLY COMPETING WITH MAINSTREAM FASHION'
Ethical clothing is increasingly being seen as competing with mainstream fashion, an organisation asserts.
The Ethical Fashion Forum (EFF), writing for Drapers, claims that the Pure Fashion Show no longer segregates brands according to their ethical standards but have combined them with other designers' offerings.
It describes this as a significant symbolic change which allows ethical clothing to be judged on its style and design first, with the conditions of its creations becoming a secondary issue.
"This boded well for the 106 ethical fashion brands exhibiting, whose designs are not only unique and innovative in their own right, but also happen to be fair trade, organic or sustainable," it writes.
The EFF asserts that businesses selling ethical clothing are increasingly able to compete with other brands based on the way they communicate, market and sell themselves.
Earlier this week, Labour Behind The Label activist Caroline Higginson told Ethical Consumer magazine that she believes throwaway fashion should be banned.
